The big lie of strategic planning all executives know that strategy is important. We should add that the process is also futureoriented compelling managers to seek plausible courses of action today to assure the organizations future. University, took the entire strategic planning establishment to task in his book, the rise and fall of strategic planning. Th e practice has become widespread for many reasons, but the chief one is the evidence that strategic planning typically works, and often works extremely well. The big lie all this was inspired by the principle which is quite true in itself that in the big lie there is always a certain force of credibility. Dec 03, 2014 the natural reaction is to make the challenge less daunting by turning it into a problem that can be solved with tried and tested tools. These strategic decisions cannot be made at a lower level without risking suboptimization of resources. Infrastructure delivery plan 2014 rural settlement study 2012 strategic. At the risk of oversimplification, you will likely have two distinct personalities participating in your strategic planning process. The scenarios based approach to strategic planning is an open and creative approach that considers multiple strategy options a\. But they fear developing a strategy that involves placing bets and making hard choices. He indicated that strategy is a plan, a pattern, a position, a perspective and, in a footnote, he indi.
Strategic themes the strategic themes establish the direction of the its strategic plan and are meant to focus the attention of the its community on intended outcomes of new technologies and systems as they are developed, tested, and eventually adopted. Learn more get resource watch the ondemand webinar all executives know that strategy is important. Planning has been defined in various ways, ranging from thinking about the future to specifying in advance who is to do what when. Infrastructure delivery plan may 2014 pdf file type. Feb 24, 2014 but this is a terrible way to make strategy, as roger l. Pdf the big lie of strategic planning semantic scholar.
The natural reaction is to make the challenge less daunting by turning it into a problem that can be solved with tried and tested tools. Worse, actually choosing a strategy entails making decisions that explicitly cut off possibilities and options. Literature on strategic planning defines the term in various ways. The nature of strategic planning mba knowledge base. Some leaders are valiantly trying to save strategic planning by urging us to focus even more on rigorous data analysis. Martin is a professor at the university of torontos rotman school of management and a coauthor, with a. But this is a terrible way to make strategy, as roger l. The big lie of strategic planning digest summary cfa institute.
The big lie of strategic planning harvard business publishing. The article the big lie of strategic planning by roger martin, suggests that choosing a strategy strictly based on a certain process entails making decisions that explicitly cut off possibilities and option martin, 2014. The big lie of strategic planning business briefings. Chapter 1 visioning,strategic planning, and corporate. Strategy making forces executives to confront a future they can only guess at. He indicated that strategy is a plan, a pattern, a position, a perspective and, in a. The first step of the strategic planning process is to clearly articulate our direction. It can be general, sweeping and vague, but at least it tells you that you the strategic planning process 1. The big lie of strategic planning by tuvshee ulambayar on. Martin, institute director, martin prosperity institute, and former dean, rotman school of management, university of toronto moderator. Simply put, strategic planning is clarifying the overall purpose and desired results of an organization, and how those results will be achieved. If it fails to maintain its contribution to society, especially through value creation, it can disintegrate. Planning information technology for 2002 and beyond. When following traditional strategic planning processes that focus on envisioning and.
Organizations exist to make contributions to society. Strategic planning is a process by which an organization envisions its future and develops the procedures and applications to achieve that end goodstein, pfeiffer and nolan, 1986. It is evident that strategic planning is important when it comes to decision making for many marketing managers. Anthony 1985 defines strategic planning with five key elements. A far toocommon approach to strategic planning the previous two times they did planning, the organization hired a facilitator and. That nearly always means spending weeks or even months preparing a comprehensive plan. Colin macrae m0150621 asier ordonez m0121224 ikrom abdullaev m0158958 danie struwig m0121238 guide of presentation.
The big lie of strategic planning ralston consulting inc. Focus your energy on the key choices that influence revenue decision makers that is, customers. Improvements in strategic planning practice are likely to come as it is. Our approach is fundamentally different from that of any other firm because it is built upon our pyramid of organizational development. That nearly always means spending weeks or even months preparing a comprehensive plan for how the company will invest in existing and new assets and capabilities in order to achieve a targetan increased share of the market, say, or a share in some new one. For exclusive use at university of wisconsin madison, 2015. The big lie of strategic planning linkedin slideshare. The last step of the strategic planning process is that of evaluating and refining everything from direction to releasing resources.
There are different ways to do that planning, depending on the purposes of the planning, the life cycle or stage of development of the organization, the culture of people in the organization, types. The term strategic is applied to planning activities that. In terms of the 8020 principle, strategic planning is one of those 20% of od interventions that will solve 80% of the common problems occurring in an organization or team. In effect, mintzberg declared strategy did indeed have several meanings, all of which were useful. It is one of the most powerful organizational development interventions. A detailed plan may be comforting, but its not a strategy. But almost all also find it scary, because it forces them to confront a future they can only guess at. Planning arguably makes for more thorough budgets, but it must not be confused with strategy. The article the big lie of strategic planning by roger martin, relates to chapter 2, marketing research. It is not possible to do a thorough strategic planning process in fewer than three days. Nov 15, 2010 i got a call from an organization that was as they said desperate to finally do good strategic planning.
It is a tool that defines the routes that when taken will lead to the most likely probability of getting from where the business is to where the owners or stakeholders want it to go. The big lie of strategic planning, from roger martin. Jan 18, 2018 martin advises that developing strategy means going outside an organizations comfort zone and escaping the common traps of strategic planning. The following slide presentation provides a recap of what has been done to create a strategic plan, establish an ongoing strategic planning process to keep our organization vital into the future, and give us a path to complete the final stage of this organizationwide effort to secure the future of narfe. An employees job description might be a predictor of which strategic planning process role they play, but it isnt 100% accurate. Martin advises that developing strategy means going outside an organizations comfort zone and escaping the common traps of strategic planning. The three types of strategy there are three types of strategic planning that are essential to every firm. View notes the big lie of strategic planning notes from mgt 499002 at high point university. I got a call from an organization that was as they said desperate to finally do good strategic planning. The role of marketing research is a process by which information about environment is generated, analyzed, and interpreted peter, j. Costs lend themselves wonderfully to planning, because the company controls.
Executed in the typical fashion, strategic planning is likely to be unsuccessful because it avoids the necessary discomfort and apprehension that are hallmarks of a. Strategic planning is now a ubiquitous practice in u. Planning helps assure that a business remains relevant and responsive to the needs of its customers, and contributes to stability and growth. Josefina bitonio, dpa dm 214 strategic planning me 217 strategic planning 1st semester 20 2. The subtle slide from strategy to planning occurs because planning is a thoroughly doable and comfortable exercise. Sep 30, 2010 simply put, strategic planning is clarifying the overall purpose and desired results of an organization, and how those results will be achieved. Costs lend themselves wonderfully to planning, because the company controls them. All are roughly synonymous with the followng definition. This has led to increasingly polarized attitudes about the value of having a strategy at all. Strategic planning can be used to solve many problems in organizations, teams and even individuals. What is strategic planning and why is it important. Strategic planning defined strategic planning is a process of looking into the future and identifying trends and issues against which to align organizational priorities of the department or office. The following is the tenth in a series of ten articles describing one proven, tested process for effective strategic planning. This writer views strategic planning as a method for creating improved organizational payoffs and consequences in the face of competition, obstacles or adversity.
It provides a basis for monitoring progress and for results. Our survey of ceos, conducted in the first days of april, shows continued optimism about the futuredespite big worries about the present. An organization is a collective enterprise, a group of individuals that provides society with more than individual enrichment. This part of the strategic plan tends to be very organized but also very long. Remember that strategic planning is a dynamic process that continually takes into account new information from our environment and what god might be doing. The nature of strategic planning insights galore in henry mintzbergs the rise and fall of strategic planning he defines planning as a formalized system for codifying, elaborating and operationalizing the. These strategic decisions cannot be made at a lower level without risking suboptimization of.
Strategic planning tenstep guide the importance of planning planning is a critical component of good business and good management of business. Put simply, strategic planning is the development of a general plan or blueprint for the future. Third, strategic planning is a blend of meticulous research and managerial verve to make better decisions. Within the departments and offices, it means aligning a division, section, unit or team to a higherlevel strategy. Perspective in strategic planning linkedin slideshare. Ensuring the strategic planning not telling us the big lie. Whats the difference between a strategic plan and a strategy. Notesonthebiglieofstrategicplanning o adetailedplanmaybecomforting. The following themes align with the usdots strategic priorities.
For those of you in the business of shaping and steering your ventures, but haven t come across roger martin and his work on strategy, you may. Strategic planning management systems has developed a unique, proven methodology for strategic planning that has been used by hundreds of organizations to grow successfully and profitably over the long term. The components of direction are purpose, values, mission and vision. The big lie of strategic planning chief executive magazine. Strategic plans all tend to look pretty much the same. So this is the agility part of having a strategic plan having a static plan is a big complaint people have about strategic planning. Nov 23, 2016 ensuring the strategic planning not telling us the big lie. Kaufman 1991 describes strategic planning as planning in the face of obstacles or competition.
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